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“Why do I need a website, I already have a Facebook page & social media presence?”

A lot of small business owners have this question in mind. Anyone who has been in digital marketing, social media or website design get this question a lot of times.

And basically, why we used the term, “small business” is because, in the transition to being a profitable and a big company, social credibility plays a vital role. And having a website is one of the vital sources of social credibility.

Why Do You Need a Website?

The simple answer is- websites can help you generate business, sales, leads and also increase your brand value. It helps in terms of increasing credibility in front of customers and helps businesses showcase their services to the targeted audience.

Your business can shut for the day at 6 PM with no one picking the calls to answer things about your business. However, your website will be live 24/7 365 days a year promoting your business and introduce your services to your potential clients.

Your website is your marketing asset number one because we live in a modern world. A user on an average spends 30+ hours online each week and up to five hours per day on their handheld devices.

Website adds credibility to the businesses

If you want to show your customers that you take the business seriously, then it is best to invest in a professional website. In an era where more than 50% of mobile users identify a new business or commodity by browsing on their smartphones, it will hurt your reputation by not creating a website.

“40% of consumers don’t trust a business without online presence!”

According to a survey, 75% of internet consumers accept to judge an organisation based on their website design. In the end, people may invest in a business they can trust, and the website is the cornerstone for that link.

Increase the sales

Nowadays, more business owners are rushing to conduct their transactions online. This is because they have spotted the great opportunity to capitalize on online sales. The increase in sales goes hand in hand with the growing number of customers. Another way to improve the sales is by including promotions. Here, you get to create the much-needed fuzz among users. This replicates into more sales.

Attract lifetime clients to your business

As the company aspires to spread its wings and expand, it is fundamental to have loyal customers. The metrics retrieved from the site enable site owners to monitor the activity of users. Here, it is possible to highlight the customers that have continuously supported the brand. After pinpointing them, the business owner ought to employ creative ways to retain these customers. One innovative option is rewarding them with gift vouchers and rewards. This will definitely give them more reason to access your services or products. Remember, it is through the website that the business owner ensures no loyal customer is left out.

Another fascinating thing about the lifetime users is that they are able to market the brand. So they get to indirectly work for the company. This also reduces the cost of marketing.

Reach out to more clients

One of the main goals of establishing an enterprise is to grow in terms of customer base. Well, there is a myriad of ways to achieve this but each has different results. When it comes to web development and design, there are some major milestones achieved.

The first one is that it puts the brand name out there. Essentially, when the website is available on Worldwide Web then the company is on a global platform. This means that the little-known enterprise can be searched and provide products to far-off customers.

It is these services that aid to reduce the distance for the customers to access the activities. Here, there are other options such as purchasing or ordering the product on the website. Furthermore, the company still keeps in touch with the local customers. Great right!

Resourceful in marketing and advertising

For startups, having products and services out there is fundamental in achieving success. That said, marketing strategies come in handy in selling the brand. Compared to tactics such as the use of main media and billboards, website development is pocket-friendly.

It is through this online platform that a company can display all relevant information. This includes; products/services offered, location, pricing, reputation, contacts among others. The webmaster can conveniently post attractive offers on the website.

Streamlining the brand

When introducing a website for the company, it is crucial that the brand name be consistent. It is through website development and web design that this is accomplished. Here, the webmaster will create a singular brand name & logo that will be featured on all the search engines. So, there is no variation regardless of whether the site is on Bing or Google.

A good website can win against big brands on search results

Are you conscious that a website offers you a decent opportunity to contend with the giants in your industry? When designing an optimised website, it should be higher and at the right moment at the correct location.

Optimizing for correct keywords will improve the traffic to your website and affect your customer path, which normally starts with analysis, feedback, and reviews that we call SEO. One of the many opportunities to threaten the industry is to get a leading role in the search results list. Therefore, if you do not dominate the online visibility you are not giving customer reasons to buy from you Vs the big brands.

Saving on costs

Unfortunately, many startup and major company fail in their venture due to low profits. This is despite having great expectation of the investment made. Part of the failure is attributed to engagement of poor business tactics such as negligence of web services.

It should be known that website development and design is affordable. Furthermore, the website reduces the distance covered to reach out to the customers. If one was to physically talk to potential customers then it would be resource intensive. It is here that web services come in.

All your competitors already have a website

This might sound awkward, but it makes a great deal of sense. You are not in the business alone. Thousands of businesses now offer the same goods and services as you are offering, and most of them will have their own websites. They seem to be more trustworthy on the market, have established their initial trust with the public, showcase their products/ services as well as gain from Google searches.

How to get a beautiful website designed?

InnoSewa has seen the market change from a long time. The websites designed by our web developers are not only beautiful but also improves conversion of your visitors.

Need a beautiful website that converts as high as the tallest mountain? Contact InnoSewa today.