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Consider These 6 Ecommerce Website Platforms
The right e-commerce platform is the first step in creating and growing a successful online business. An e-commerce platform is a piece of software that enables you to run your online store as well as handle back-end tasks like inventory control, customer support, order fulfilment, and more.
Since there are numerous Ecommerce platform possibilities, limiting your selections and contrasting CMS features might help you make a decision. The characteristics and advantages of five well-known e-commerce systems are covered in this blog: nopCommerce, Sitefinity, Shopify, WooCommerce, and BigCommerce.
1. NopCommerce is a free, open-source, secure platform.
Free and secure
The fact that nopCommerce is open source and completely free is a key selling feature. With the aid of a qualified web developer, you may create unique features and integrations for your online store. Additionally, nopCommerce has built-in security that other platforms might not have because it is based on Microsoft’s.NET framework.
Scalable and adaptable
NopCommerce works for companies of all sizes because it has capabilities for multiple stores and vendors and there are no restrictions on the quantity of products you can upload. You won’t have to worry about outgrowing the platform and upgrading to an expensive replacement in the future because it will scale along with your expanding business.
Marketing aspects
Want to create incentive or affiliate programmes for your clients? Want to advertise related products that clients might like or offer them special discounts? It’s simple to manage the marketing tools offered by nopCommerce from the platform dashboard. InnoSewa is a good choice if you want a more powerful CMS to advertise your goods.
Is nopCommerce the best choice for your online store?
NopCommerce is a great alternative if you have some e-commerce expertise and are seeking for a cost-effective, adaptable platform with loads of customization options.
2. Shopify: subscription-based, easy to use
Simple to instal and use
For small- to medium-sized business owners eager to launch their ventures, Shopify(opens in a new window) is an excellent option because it is subscription-based and simple to use and set up. Given that you must arrange your products in accordance with Shopify’s layout, it is less configurable than some other solutions. You might like some other advantages, though.
Several apps and basic functionalities.
Shopify provides common functionality found in Ecommerce platforms, like product and order administration, a variety of payment options, marketing tools, and more. Other solutions are available in the Shopify app store, but their costs can add up rapidly.
Be cost-conscious
Although Shopify offers an excellent selection of themes for various kinds of businesses, there aren’t many of them that are completely free. Most paid themes cost more than $150 each, while the platform itself has a monthly starting price of $29 just. Additionally, you’ll be required to pay transaction fees if you don’t use Shopify Payments.
Is Shopify the best choice for your online store?
It has fewer features and is less scalable, but it might work if you want to operate a small website on your own without a lot of developer assistance.
3. WordPress-compatible, configurable WooCommerce
Utilises WordPress
WooCommerce, which is essentially a WordPress plugin, works with your current WordPress theme to transform your website into an online store. For your website, you can use WooCommerce to access the WordPress theme collection, many of which are free.
Choices for customization
There are many free extensions for WooCommerce, and you can pick the ones that are best for your company. Select options like one-click selling, shipping, or email marketing, for instance. Similar to WordPress, there isn’t much customer assistance, and if problems do develop, troubleshooting can be time-consuming.
Is WooCommerce the best choice for your online store?
WooCommerce is a free and practical option for an e-commerce platform if you’re used to using WordPress for content and already have a WordPress website that is well-established.
4. BigCommerce: versatile and scalable
Options and tools for sales
A flexible and feature-rich Ecommerce platform, BigCommerce is perfect for business owners with different levels of experience. BigCommerce, in contrast to its rivals, takes all of the well-known payment methods, plus more: Amazon, Square, Apple Pay, PayPal, and Stripe. Additionally, you can sell on various platforms like Facebook and Instagram.
Numerous features are included.
BigCommerce can be the finest option for your company if you don’t want to spend time looking for and integrating sales tool extensions for your online shops. It is the only e-commerce platform that enables the sale of tangible, digital, and service-based goods without requiring the installation of external software.
Is BigCommerce the best choice for your online store?
BigCommerce’s standard subscription costs $29.95 per month, but given the variety of built-in features and scalability, this is a price well worth paying. BigCommerce can scale and keep up whether your company is big or expanding quickly
5. Amazon: A well-liked DIY site
Greater visibility
Marketplaces like Amazon, eBay, and Etsy account for nearly half (45%) of all B2C e-commerce purchases in the United States. Even if you also use your own Ecommerce site, you can choose to sell on one or more of these platforms. Since 52 percent of American consumers begin their product searches on Amazon, nearly twice as many do so there as on Google, Amazon makes sense for luring in new clients.
Greater visibility
Marketplaces like Amazon, eBay, and Etsy account for nearly half (45%) of all B2C e-commerce purchases in the United States. Even if you also use your own Ecommerce site, you can choose to sell on one or more of these platforms. Since 52 percent of American consumers begin their product searches on Amazon, nearly twice as many do so there as on Google, Amazon makes sense for luring in new clients.
Very Little Customization
For their storefront, Amazon allows vendors to select from a variety of themes and designs. Additionally, you may configure the site’s shipping and tax policies and connect your own domain name to it. There are restrictions, though, and developing a distinctive brand identity may be difficult. To make your page look professional and stand out from the competition, you might still require the assistance of a designer and/or expert copywriter.
Supplemental Services
Many merchants value the ability to ship their goods to Amazon and let Amazon handle the rest. They take the load off of delivering and storing inventory. However, this dependence can backfire, as it did when Amazon ceased accepting and shipping non-essential items during the COVID-19 pandemic.
Is Amazon the perfect platform for your online store?
If you operate an online store as a side business or want a second sales channel to supplement your current online store, Amazon might be a good fit for you.
6. Magento Commerce: scalable, adaptable, and open-source
Integrated PHP
Magento is open-source, like nopCommerce, however it was created in PHP rather than.NET. Adobe is the owner of it. The on-premises version is not free but has more functionality than the cloud-based version, which is available. In the hands of an experienced developer, PHP can still offer a fantastic, cost-free choice for your website, despite running slower and having more faults in the code.
Adaptable to Multiple Stores
You have a good reason to select Magento if you’re in charge of a sizable number of Ecommerce sites, especially those that are located in several countries and use various currencies. Because of its many features and integration options, a developer can customise it to fit almost any purpose.
Grows Together with Your Company
If scalability is neglected, problems may arise as your company expands. Whether creating a small or large website, Magento is capable of doing both. The platform is capable of supporting either 50 goods or thousands of products.
Does Magento Make Sense for Your Company?
Magento is a fantastic, cost-effective option if your e-commerce firm requires a lot of features and flexibility with the ability to develop and expand.
Select the best e-commerce platform for your needs.
Consider where your business is at the moment and where you want it to be in the future before selecting the best e-commerce platform. Examine the features each platform offers and determine whether they align with your company’s objectives. You can get guidance on which platform to choose from a web design and development partner with experience and certifications in those platforms.
Remember to consider your own needs as well. Your user interface preferences or web design experience matter just as much. Think about whether a member of your team will need to update frequently and quickly or if you can visit your developer each time you require a change.
Do you want further guidance on selecting an e-commerce platform from a seasoned digital marketing company? The development team at InnoSewa has created more than 200 unique e-commerce solutions that make use of several data connectors. Talk to us right now to see how we can support the expansion of your online store.